The 2019 – 2022 PGA Strategic Plan focuses on four Strategic Priorities – Our Members, Fans, Industry and Partnerships and The PGA Organisation.

OUR MEMBERS

Our Members remain a key focus to the future of the PGA. We are invested to provide further professional development, increased employment opportunities and playing pathways to ensure are Members remain the heartbeat of the golf industry.

OUR FANS

We are steadfast in our vision to be innovative and create enhanced golf experiences for existing and new fans that is engaging and inclusive.

INDUSTRY AND PARTNERSHIPS

As a leader within the global golf industry, the PGA has an obligation to develop the industry and facilitate valuable and strategic partnerships that contributes to the overall growth of the game. 

THE PGA ORGANISATION

The PGA must focus on the effective administration of the organisation by building on the sustainability of the Association through governance, our people and sound financial management.

The Strategic Plan also outlines new and contemporary Vision, Values, Purpose and Personality for the Association, reflecting the important position the PGA will play in the success of the Australian golf industry.

PGA of Australia CEO Gavin Kirkman said The Strategic Plan is designed to ensure our Members are recognised and improved relevancy in the industry.

“The Strategic Plan will future-proof the PGA and advance the Association into a new era,” Mr Kirkman said.

“We need to get ahead of the curve and lead the industry. This Plan challenges our staff and members to be bold, daring and courageous so all our stakeholders benefit from golf.”