WPGA Tour of Australasia CEO Karen Lunn today announced an exciting new event concept on the WPGA Tour schedule.
The Athena is a compact two-day event to be played at Coolangatta Tweed Heads Golf Club in Northern NSW on February 20-21,and will be broadcast live on Fox Sports and Kayo from 12:30pm to 4:30pm (AEDT) each day.
The Athena – derived by the vibrant, youthful and strong Greek goddess of war strategy and wisdom – will focus on the emerging and future stars of women’s golf, with the players identified by WPGA as the best of Australia’s many talented young stars.
The Athena, developed by Evolve Sports Group and operated by the WPGA, is designed to test the players’ skills in challenging situations which they would expect when playing against the best players in the world and in a way that is entertaining for sports fans.
Only 12 players are selected by the WPGA Futures Advisory Panel will compete, with the field being a mix of professionals and elite amateur players. The field boasts Australia’s brightest young stars and includes 2020 European Tour Rookie of the Year Steph Kyriacou and Australia’s number one ranked junior golfer, 16-year-old Justice Bosio. They’ll be alongside Montana Strauss, Rebecca Kay and Kristalle Blum.
The winner will win $30,000, and an adidas Golf Endorsement Contract for the remainder of 2021.
“We are extremely excited about this new form of competition golf which will celebrate the incredible local female talent we are blessed with here in Australia,” Lunn said.
“We want the Australian public to relate to our future stars and support them on their journey as they lead Australian golf and progress their golfing careers on the world’s biggest stages.
“Our vision for The Athena is to create sustainable events held annually to showcase Australia’s future female stars, while also engaging with a new demographic of golf fans in ways never seen before in golf broadcasts. The Athena will invite innovation to broadcast and competition golf while respecting the game we love.”
Adam Howarth, Head of Content Acquisitions & Sports Partnerships, FOX SPORTS said, “We are stoked to share the talent and stories of the young athletes competing in The Athena on Fox Sports and Kayo. The Athena will showcase the emerging stars in Australian women’s golf, and we are pleased to have the support of the women’s and under-represented sports grant to ensure the competition and it’s aspiring professional athletes are showcased to the largest audience of sports fans in Australia.”
For more information, head to wpga.org.au.