The 1st tee will be running like
clockwork at the Australian PGA Championship and World Super 6 Perth with TAG
Heuer partnering with two of the ISPS HANDA PGA Tour of Australasia’s leading
tournaments.
The 1st tee will be running like
clockwork at the Australian PGA Championship and World Super 6 Perth with TAG
Heuer partnering with two of the ISPS HANDA PGA Tour of Australasia’s leading
tournaments.
Swiss watchmaker TAG Heuer has signed a
three-year agreement with the PGA of Australia to become the Official Watch and
Timekeeper partner of the association.
"We are delighted to begin a new era of partnership with the PGA starting next
week at Royal Pines on the Gold Coast with our renewed sponsorship of the Australian
PGA Championship," said TAG Heuer’s General Manager for Australasia, Pierre
Blouin.
"TAG Heuer has been entrenched in Australian golf for well over a decade – from
professionals to occasional golfers we see TAG Heuer watches on the wrists of
many golfers around the country. Our partnership with the PGA will further
cement this strong association with golf in Australia, and we look forward to
an engaging and energetic partnership ahead!"
"TAG Heuer is internationally renowned for quality and excellence, qualities
highly valued in golf, we are proud to partner with such a respected brand,"
said Brian Thorburn, CEO of the PGA of Australia.
"Since 1860, TAG Heuer has marked the history of watchmaking, especially in the
field of chronographs with an unparalleled mechanical accuracy. We are thrilled
to have TAG Heuer as partner."
In a new addition to the Australian PGA Championship this year, fans will enjoy
live entertainment in the tournament village upon the conclusion of play,
headlined by Australia’s Shannon Noll on Saturday at 5pm.
Under Mr Jean-Claude Biver’s leadership, TAG Heuer has rebuilt a strong
affiliation with the young generation, hiring young and innovative musicians,
celebrated through its ambassadors David Guetta, Martin Garrix, GEM, and the
recently announced One Republic. It is therefore only fitting that the live
entertainment is presented on the TAG Heuer Stage.
TAG Heuer is also proud to present the Australia PGA Championship winner with
its new and esteemed Carrera Calibre
Heuer 01 skeletonised chronograph – see attached image. TAG
Heuer’s General Manager Pierre Blouin will present the Heuer 01 Chronograph at
the championship ceremony on the 18th green.
TAG Heuer will activate its partnership with the Australian PGA Championship to
coincide with its new boutique at the Gold Coast’s highly revered new Pacific
Fair shopping precinct. The TAG Heuer Boutique at Pacific Fair opens its doors
for the first time today.
The partnership with TAG Heuer seals another exciting announcement for the PGA
in 2016 after ISPS HANDA, Qantas Airways, Cobra Puma Golf, Western Union
Business Solutions, Lexus and Yenda were announced as new corporate partners
and Liberty International Underwriters and Soniq having recently increased
their investment.