Golf Australia’s Chief Executive James Sutherland says that the national sporting organisation plans to push ahead with a mixed ISPS HANDA Australian Open in Sydney in 2023 after the experiment in Melbourne earlier this month… but there will likely be tweaks to the format.
They include the possibility of a less-severe cut to 30 players on the final day of the men’s tournament, which has been criticised by some players.
Sutherland said the feedback from commercial and government partners from the 1-4 December Australian Open which included men’s, women’s and All Abilities tournaments on the same venues at the same time, was “resoundingly” positive.
He said there would be no pulling back from the concept, which is a first for a national Open in the world of golf.
“I don’t think there’s any way that we can go back after the success of this year.”
The 2023 Australian Open is slotted for The Australian Golf Club in Sydney next year, but a second course would need to be found if the mixed concept goes ahead.
In a broad-ranging interview for the Good Good podcast, Sutherland said that:
Sutherland said the Australian Open tennis was an inspiration for golf with its inclusive look and feel.
“Commercial partners, Government partners, they absolutely love this concept. That’s where they want to spend their money, and there are not a lot of sports that offer this,” he added.
“Obviously tennis does, and in some ways tennis with the Australian Open is a model for us. It’s a Grand Slam event so it’s very different in terms of its global attractiveness and it brings the best players in the world. But it’s a format of its game that allows you to put men, women and All Abilities on the same stage over a couple of weeks, or in our case over a week.
“It’s something that commercial partners relate to and something that fans relate to.
“The thing about golf in Australia that has held it back over a couple of decades now is that it’s not bringing a broader and new audience to the sport. And as a sport we have high aspirations of competing with the biggest and best sports in this country. But we can’t do that unless people speak with their eyes and their feet, come to our events, watch on TV and they want to be a part of it.
“I’ve only been in golf a couple of years, but the number of times people have talked to me about the glory days, the Greg Norman era and all of that, what it used to be like, golf in Australia. Those days have clearly gone, and the whole nature of the sport-entertainment industry has changed in Australia significantly since then… indeed globally. And as a sport, we are trying to compete. We’re basically competing for people’s leisure time, and trying to get people to watch our events.
“The reality is in this event a couple of weeks ago in Melbourne, we had more people attend than we’ve had at an Australian Open since 2011. And that was a Presidents Cup year with Tiger Woods playing.”