SONIQ tops the Australian PGA Championship leaderboard with a $2million prize bonanza


There will be two million reasons for fans to attend the Australian PGA Championship next year with leading Australian technology retailer SONIQ offering a $2million prize at the event.

The SONIQ Two Million Dollar Hole will feature a ‘beat the pro’ challenge where 20 amateurs and 10 celebrities will tee it up against the Professionals mid-round to win some great prizes for themselves or a celebrity’s chosen charity.

These will include SONIQ’s new Android TV’s with built in Google voice activation and 4K technology for ultra-high resolution and amazing picture quality.  However, should they achieve the ultimate and be the first to score a hole in one, a two-million-dollar cash prize will also be theirs.

SONIQ Australia has increased the prize as part of an expanded agreement with the PGA of Australia which sees their current partnership continue for a further two years. This also includes its leading Cybercast brand.

“SONIQ continues to provide amazing experiences and activations for our fans and we are thrilled to have them continue their partnership with the PGA,” said Michael McDonald, Commercial Director of the PGA of Australia.

SONIQ will also contribute its leading digital signage and content management solution to the event, Cybercast. This will enable fans to stay up to date with all the action, scores, support attractions and the hole-in-one competition through its dynamic indoor and outdoor digital signage platform and screen technology.

“We have traditionally engaged with SONIQ’s consumer electronics brand; however, we are excited that this new agreement will also enable us to engage our fans and the PGA business community with the Cybercast brand, which offers extensive business solutions for digital signage and content interface,” added McDonald.

SONIQ’s partnership with the PGA of Australia will also see SONIQ utilise the PGA’s digital assets to engage golf fans year-round.

About SONIQ

Founded in 2000, SONIQ Australia is a leading retailer of quality consumer technology products.

Through extensive research and development, SONIQ delivers quality products at affordable prices, ensuring the latest technologies and devices are available to everyone. Each year, thousands of SONIQ innovations make their way into the lives of consumers in Australia and around the world.


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