The PGA of Australia is pleased to announce a new strategic partnership with MSL Solutions.

The partnership will leverage market leading technology to enhance the connection and services provided by PGA Professionals to Australian golfers.

MSL Solutions has a broad technology solution presence across the golf industry, servicing golf clubs, PGA Professionals, golf club members and casual golfers.

The MSL group of companies includes leading golf brands Micropower, iseekgolf and Golf Link Partners. Micropower solutions have a rich history in Australian golf having been first deployed over 28 years ago in a Victorian golf club in 1986.

This new partnership will assist the PGA drive new and stronger business to PGA Professionals and develop more efficient and effective technology to better understand and engage with golfers.

The relationship is intended to be broad ranging, with numerous key initiatives identified for initial focus, including:

• provision of an online registration system for the Holden Scramble;
• promotion of the PGA Find a Pro program;
• joint support of golf events and tournaments, including PGA endorsement of the Golf Link Race Series; and 
• marketing of online tee times to support growth of golf round sales at all clubs and drive business through clubs and Pro Shops.

"The PGA’s mission and vision is to promote and grow the game of golf at all levels and provide our current and future Members with the opportunity to maximise their career potential," said Brian Thorburn, Chief Executive Officer of the PGA

"We are impressed by MSL’s vision to facilitate the growth of golf through technology, and they will be a strong partner for us to achieve our stated aims to be one of Asia-Pacific’s leading sports brands and recognised as an industry leader who delivers the highest standards."

Craig Kinross, Managing Director and Chief Executive Officer of MSL said, "We are excited to be working so closely with the PGA for the benefit of golf in the future.

"We are proud of our heritage in golf in this country, and we have re-invested at record levels into our solutions in recent years to enhance our club software, integration and business intelligence platforms."

"We look forward to expanding our operations across the golf industry in cooperation with the PGA."

For further information about MSL please click here