Message in a bottle - PGA of Australia

Message in a bottle

Coca-Cola Europacific Partners’ commitment to 100 per cent recycled packaging is a good news story that PGA Professionals should share with golfers.

What’s a bottle of water worth to your business? $2? $3?

What if the perceived value of that bottle of water to the consumer stretched into a positive environmental message and a feeling of increased goodwill toward their golf club?

The commitment by Coca-Cola Europacific Partners to reduce packaging waste and achieve ‘packaging neutrality’ by 2030 is one that should be celebrated within the golf industry.

Recent studies have shown the positive impacts that golf courses have on the environment and as a valued partner of the PGA of Australia, Coca-Cola Europacific Partners is opening the door to an important conversation and an initiative that every golfer can get behind.

Point to the packaging on bottles of Mount Franklin that display the 100% Recycled Plastic branding. Advise golfers of the recycling programs in place at your club and where they can return empty bottles at the end of their round. Make each consumer feel good about the choices they are making when they grab a drink from the fridge.

“We’ve heard the community message loud and clear that packaging waste is unacceptable,” says Peter West, Managing Director of Australian Beverages at Coca-Cola Europacific Partners.

All Coca-Cola soft drink brands (600ml and below) and all water brands (600ml and below) in Australia are now being produced in 100 per cent recycled plastic bottles. This includes Mount Franklin spring water and Powerade as well as Coca-Cola, Sprite and Fanta.

“Our 600ml still spring Mount Franklin bottle and our 600ml soft drink bottles now feature a message encouraging Australians to recycle in the right way so they can be made into bottles again,” says Ben Thiele, Coca-Cola Europacific Partners’ National Business Manager for Golf.

“We believe that this is a great conversation for PGA Professionals to have with all golfers and a positive message for those clubs who stock Coca-Cola Europacific Partners products.”

The extent of the positive impacts that Coca-Cola Europacific Partners’ responsible packing commitment are many and varied, upholding lofty company targets and leading the way in government campaigns such as Australia’s 2025 National Packaging Targets.

In addition to ensuring that each bottle has more than one life through its manufacturing process, Coca-Cola Europacific Partners is reducing its carbon footprint in the way it sources and bottles the water in each of its Mount Franklin bottles.

The water is sustainably sourced from Australian springs, bottled and transported within Australia, the end-to-end value chain including the manufacturing processes, packaging formats, delivery fleet, refrigeration
equipment and ingredient sourcing resulting in a 25 per cent reduction in carbon footprint.

Coca-Cola Europacific Partners’ commitment to using recycled plastic builds on sustainable packaging initiatives to reduce or replace plastic across the whole portfolio. This includes 7 out of 10 plastic bottles in Australia now being made entirely from recycled plastic, removing plastic straws from sale, light-weighting (making plastic bottles less heavy so the production and distribution process is more efficient) and forming partnerships with
environmental organisations to clean up waste in the environment.

In June last year Coca-Cola Europacific Partners began rolling out recycled plastic packaging for their carbonated beverage line for the first time in Australia; another way in which they are helping to keep our golf courses beautiful.

“Such initiatives are the perfect example of why Coca-Cola Europacific Partners are such a valued partner of the PGA of Australia,” said PGA of Australia CEO Gavin Kirkman.

“Knowing that the drinks they sell in their pro shops are being produced and sourced in a sustainable manner should act as an extra selling point for our PGA Members.”

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