Melbourne, AUS – Tournament
officials announced today Mercedes-Benz as the ISPS HANDA World Cup of Golf’s
premium partner and official vehicle when the tournament is held at Kingston
Heath Golf Club on 23-27 November.
Melbourne, AUS – Tournament
officials announced today Mercedes-Benz as the ISPS HANDA World Cup of Golf’s
premium partner and official vehicle when the tournament is held at Kingston
Heath Golf Club on 23-27 November.
The partnership will see
Mercedes-Benz and its fleet of first-class vehicles dedicated as player and key
staff transportation throughout Melbourne in addition to the brand being
showcased throughout numerous engagement and interactive programs as the
world’s top players come to Australia for a rare and unique two-man team
competition.
"The ISPS HANDA World Cup of
Golf is one of the most iconic and prestigious events on golf’s global stage
and we are thrilled to align with a premier partner and official vehicle in
Mercedes-Benz that carries the same historic and distinguished reputation,"
said Executive Director Matt Kamienski. "Mercedes-Benz is known for combining
luxury with performance, a theme we feel describes the experience for all
involved at the ISPS HANDA World Cup of Golf. We feel very fortunate to partner
with Mercedes-Benz and find new and unique ways to help them showcase
everything that makes their vehicles special."
In addition to having a fleet
of Mercedes-Benz vehicles as courtesy cars for players and staff, Mercedes-Benz
is will continue its strong presence in the world of professional golf and will
enjoy an amplified presence both on-course and off with an interactive
engagement area in the Tournament Village, a Hole-in-One competition on the 15th
and the return of the Mercedes-Benz Hospitality Suite, "MB Green".
As part of their customer
loyalty initiatives, Mercedes-Benz owners will also be provided with their own
designated parking area located in A Carpark on Pietro Road off Kingston Road.
Parking is complimentary for all customers who drive to the event in their
Mercedes-Benz vehicle.
Horst
von Sanden, Managing Director Mercedes-Benz Cars and Chief Executive Officer
Mercedes-Benz Australia/Pacific, commented on the partnership: "Worldwide,
Mercedes-Benz is the proud partner of three major tournaments; The Masters
Tournament, The Open Championship and The PGA Championship and we are heavily
involved at an amateur level with our global MercedesTrophy premium amateur
tournament series. I am delighted to further enhance our brand’s golf
engagement with one of the sports most prestigious tournaments, the ISPS HANDA
World Cup of Golf.
There
is no doubt that the ISPS HANDA World Cup of Golf tournament fits nicely with
our local and global golf strategy as it is aligned with the very best
tournaments around the world and has attracted some of golfs’ biggest names.
Over
the years we have fostered partnerships with some of golf’s most high-profile
events and players. We’re immensely proud of our long standing involvement with
golf, from the first tee to the final putt Mercedes-Benz is dedicated to the
perfect drive.
We are looking forward to our partnerships with the ISPS
HANDA World Cup of Golf."
The 2016 World Cup of Golf will
return to a 72-hole, stroke play, two-man team event format where the teams
have the rare honour of playing for and representing their country. The
first and third days of competition will be the foursomes (alternate shot) format
and the second and final days are fourball (best ball) play.
The top teams to watch in the ISPS HANDA
World Cup of Golf field include:
The field overall includes;
All four days of the tournament will be broadcast live on
the Seven Network from 12:00 pm – 5:00 pm.
Free
entry is available for children under the age of 16 accompanied by a paying
adult. For ticket and general event information please visit www.worldcupofgolf.com
#worldcupofgolf
-end-
About Mercedes-Benz
Mercedes-Benz and golf share a
long history with their name becoming authentically renowned and accepted in
the golfing world and beyond. Our passion for perfection transcends the
professional environment as partner of three Major Tournaments – The Masters,
The Open Championship and The PGA Championship – and in the amateur landscape
through our commitment to the MercedesTrophy program.
In 1989, the tournament series
started with the Mercedes-Benz European Golf-Cup consisting of 6 teams from
Europe. In 1990, Australia joined in and the MercedesTrophy became global. Last
year 32 teams participated in the MercedesTrophy World Final.
Now in its 27th year, The
MercedesTrophy has developed into our core international sports platform. With
continuous expansion and quality improvement over two decades, we have made
this series one of the most fascinating in the world with now over 60,000
participants from more than 60 countries.
#MBGolf
#PerfectDrive #MBGreen
About Melbourne, Victoria
Voted the world’s most livable
city for the past six years, Melbourne is a leader in staging international
sporting and cultural events, with its super-friendly people ready to welcome
World Cup of Golf visitors. The city is famed for its laneways and cafe
culture, known as Australia’s coffee capital, and is home to vibrant arts,
music and fashion scenes. Melbourne’s food credentials are attracting global
attention and the city is the gateway to Victoria, including 21 wine regions,
the stunning Great Ocean Road scenic drive and abundant native Australian
wildlife. Victoria’s landscapes offer everything from international surf
beaches, islands and coastal experiences to Alpine mountain ranges and inland
lakes. Victoria is also a popular destination for domestic and international
golfing tourism, famed for its sandbelts and home to picturesque, challenging
courses that suit every ability.
Media assistance is available for World Cup media wishing
to develop destination related content, research locations for outside
broadcasts, interview local personalities and access rights free footage.
Please contact [email protected]
with any requests. Destination information is also available at www.visitmelbourne.com
About the International
Federation of PGA Tours
The International Federation
of PGA Tours was formed in 1996 by golf’s five world governing bodies – the
European Tour, Japan Golf Tour Organization, PGA TOUR, PGA Tour of Australasia
and Sunshine Tour (South Africa PGA Tour) with the purpose of providing a forum
for the world’s professional golf organizations to discuss issues of mutual
importance and, together, develop and promote the game of golf on a global
basis. As part of its mission, the Federation initiated the World Golf
Championships in 1999. The Asian Tour joined the International Federation
of PGA Tours in November 1999.
In step with global growth of
professional golf, the International Federation of PGA Tours announced an
expansion and restructuring of its membership in 2009, adding the International
Golf Association and additional professional golf tours, including – for the
first time – women’s golf tours: China Golf Association; Korea Professional
Golfers’ Association; Professional Golf Tour of India; LPGA Tour; Ladies
European Tour; Australian Ladies Professional Golf Tour; Japan LPGA; Korean
LPGA; and Ladies Asian Golf Tour.
About the International
Golf Association
The International Golf
Association (IGA) is a not-for-profit corporation, chartered in the State of
New York in 1956. IGA is governed by its six-member Board of
Directors. Jonathan Linen is the IGA Board Chairman. Through its
association with the International Federation of PGA Tours, IGA continues its
international goodwill through golf mission and looks forward to the 2016
return of the World Cup of Golf to Melbourne and a new Sandbelt region course
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