IMG, owner and promoter of the Australian Masters, today announced that BetEasy will be the naming rights partner of the Australian Masters ;the event will be renamed the BetEasy Masters.

The BetEasy Masters will be played at The Metropolitan Golf Club from 20-23 November, 2014 when world No. 2, Adam Scott will attempt to make history as the first player to win the Gold Jacket three years in a row.

Led by Australian wagering pioneer Matt Tripp, BetEasy caters to Australian punters at a level better than they’ve ever experienced. It offers the most diverse product range in wagering and a great digital platform via the BetEasy mobile app and website.

"We are delighted to have this opportunity to showcase our brand while supporting one of the great traditions in Australian golf, said Mr. Tripp.

"It should be a terrific week at The Metropolitan Golf Club and it is great to be associated with the tournament once again."

David Rollo, Vice President, Director of Golf-IMG Australia said, "We would like to extend our thanks to Matt for his commitment to the Australian Masters and welcome BetEasy as our new naming rights partner. These events would not be possible without the support of our sponsors and we are thrilled to welcome BetEasy to our family of valued partners." 

In addition to defending champion, Adam Scott, the tournament will also feature another Australian major champion Geoff Ogilvy, who will be vying to win the Masters for the first time. He will be joined by past champions Robert Allenby (2003 and 2005); Stuart Appleby (2010); Craig Parry (1992, 1994, 1996) and Rod Pampling (2008).

The BetEasy Masters is sanctioned by the PGA Tour of Australasia. All four days of the tournament will be broadcast live on the Seven Network from 12:30 pm – 5:30 pm. Tickets are available via the event website www.australianmasters.com.au with free entry for children under the age of 16, accompanied by a paying adult.