Samsonite will leverage the PGA’s popular digital and tournament assets to showcase their renowned brand, and provide exclusive benefits to PGA Members so they can travel in style.

“We are excited to have a premium brand like Samsonite partner with us and the PGA team is looking forward to assisting Samsonite in connecting with our members, golf fans and golf travellers,” said Michael McDonald, Commercial Director of the PGA of Australia.

“Golf Tourism is a $20b industry with 30 per cent of regular golfers taking a specific golf holiday annually.

“Samsonite has recognised a great opportunity to engage with golf travellers and enable us to continue to enhance this industry which ultimately benefits our PGA members”.